Klaviyo - Gatsby Integration Directory

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About Klaviyo

Klaviyo empowers B2C businesses to own their marketing and drive growth by building stronger customer relationships. Our intelligent B2C CRM unifies customer data from all sources into a single view, enabling brands to deliver truly personalized experiences across email, SMS, mobile push, and web. Leverage powerful segmentation, drag-and-drop automation builders, predictive analytics, and AI-driven insights specifically designed for the needs of e-commerce and direct-to-consumer brands. From abandoned cart recovery and welcome series to loyalty programs and targeted campaigns, Klaviyo helps businesses turn customer interactions into repeatable revenue and lasting loyalty. Connect your tech stack seamlessly and see measurable results faster.

"Gatsby's partnership with Klaviyo allows us to build intricate and personalized flows that keep our VIP program exclusive and impactful, but also easy to manage."

- Adam Humphreys, Co-Founder at Labucq

Klaviyo and Gatsby

Gatsby helps brands identify which of their customers are micro-influencers and engage all of them in authentic social collaborations.

How Gatsby & Klaviyo work together:

Gatsby adds an optional field to your Klaviyo subscriber popup that captures your customers' Instagram handles. It then identifies data on the profiles, can trigger outreach to the micro-influencers, and syncs back with those records in your Klaviyo account for further segmentation & marketing.

Use cases

Segment Subscribers By Influence

By integrating Gatsby with Klaviyo, you will be able to see how many Instagram followers your customers have and create segments directly in Klaviyo based on audience size. ie: Customers Who Purchased In Past 30 Days AND have between 1k - 5k followers.
Capture Instagram Profiles In Subscriber Popup

By integrating Gatsby with your Klaviyo subscriber popup, you will be able to add a special & optional Instagram field to the form that automatically tells you how many Instagram followers, posts etc that customer has.